What should I put on my homepage if I want more clients?
Because “Welcome to my site!” isn’t exactly a sales strategy.
Your homepage is the handshake, the pitch, and the vibe check—all in one. And when you're trying to grow your business, it's not just about looking good. It's about converting visitors into actual leads, clients, or customers.
So if you're asking:
“What should I put on my homepage to actually get more clients?”
Here’s exactly what you need.
✅ 1. A clear, confident headline (aka what you do and who it’s for)
This should be the first thing someone sees. It doesn’t need to be fancy—it just needs to be clear.
Good example:
“Brand strategy and Squarespace websites for small business owners who want to look legit and grow fast.”
If someone has to scroll, squint, or guess what you do... they’ll bounce.
✅ 2. A short intro or value proposition
Right under your headline, add a quick sentence or two that explains your why or what makes your approach different.
Ex:
“I help entrepreneurs build brands that feel human, look polished, and convert like crazy—without the corporate fluff.”
This is your “why should they trust you” moment.
✅ 3. A strong call to action (CTA)
Tell people what to do next:
Book a call
View your portfolio
Start here
Browse templates
Pro tip: Don’t just say “Learn more.” Make your CTA button specific:
“See how I can help” or “Let’s work together.”
✅ 4. A peek at your services (or top offer)
You don’t need to explain everything—just give a snapshot of what you do.
Bullet points, icons, or a single paragraph with links work great here.
✅ 5. Proof you’re legit (aka social proof)
This could be:
A few testimonials
Logos of past clients
A short “as seen in” or “trusted by” section
You’re trying to build trust quickly, so this makes a big difference.
✅ 6. A professional photo or branded image
Show your face, your work, or your vibe. Visuals make your site feel human and approachable. And no, it doesn’t have to be a photoshoot—just intentional.
✅ 7. A footer that actually does something
Include:
A second call to action (for people who scroll to the end)
Navigation
Social links
Your contact info or form link
Your footer is prime real estate—don’t leave it empty or generic.
TL;DR?
If you want more clients from your homepage:
Be clear about what you do and who it’s for
Guide visitors toward action
Add social proof and visuals that build trust
Make it stupid easy to navigate and connect
And yes, you can do all of this without looking salesy.
Want help writing your homepage or redesigning it on Squarespace?
Let’s make your brand look as good as your offer is!