How do I optimize my Squarespace site for AI-powered search in 2025?
Hint: It's not just about keywords anymore.
If you're a small business owner, entrepreneur, or creative building your brand on Squarespace, you’ve probably heard the internet whispering:
“AI is changing everything.”
And yep, that includes how your site shows up on Google.
With AI now powering search results—from Google’s Search Generative Experience (SGE) to smarter algorithms scanning your site—it’s no longer just about having the right keywords. It’s about creating content that feels human, proves your expertise, and offers actual value to your visitors.
Let’s break down what that means and how you can actually optimize your Squarespace website for today’s AI-driven search world.
🚨 First, what changed in SEO?
AI has made Google better at understanding meaning instead of just matching. That means search engines now:
Look for real human insight, not generic fluff
Prioritize content that shows experience, expertise, authority, and trustworthiness (aka E-E-A-T)
Favor brands that act like real people, not robots
This is a huge opportunity for small business owners and creative entrepreneurs—especially if you’ve already been showing up with passion and personality.
✅ Step 1: Start with strategic, specific content
Google’s AI needs context.
Don't just say "I’m a graphic designer." Say:
“I’m a brand strategist and creative director who helps entrepreneurs build bold, strategic brands with Squarespace websites that actually convert.”
That’s naturally keyword-rich, AND it sounds like you.
Use these SEO-friendly terms when it fits naturally:
“Creative director in [your city or niche]”
“Brand strategist for entrepreneurs”
“Squarespace website design for small businesses”
“Branding for startups and online creators”
Bonus tip: Use H2 and H3 headers to help Google understand the structure of your content. (Squarespace makes this easy in the page editor.)
🧠 Step 2: Add real-life experience
This is where E-E-A-T comes in.
Google wants to know:
Who’s behind this content?
Why should anyone trust you?
So give them receipts:
Share your process or client stories
Include testimonials
Link to your portfolio or case studies
Add a short author bio (bonus if it links to a real social or LinkedIn)
Even adding a “Behind the Brand” page can boost your site’s trust signals.
🔗 Step 3: Optimize your pages (without sounding like a robot)
Squarespace handles a lot of the techy stuff for you (like mobile responsiveness and clean code). But you should still:
Write strong page titles (use keywords + make it human: “Brand Strategy for Coaches | Buildable Brand”)
Fill out your meta descriptions (think: short, clear, persuasive)
Add alt text to your images (describe what it is, not just “image123”)
Use internal links to connect related pages and blog posts
If you’re selling something or offering services, be clear about what you do and how people can work with you. That helps both humans and AI understand what your brand is about.
🧰 Step 4: Use Squarespace’s SEO tools (yes, they exist!)
Squarespace includes:
A basic SEO checklist
Page-level SEO settings (title + description)
Tools for redirects, SSL, and clean URLs
Built-in performance features like fast loading and mobile-friendly layouts
Just go to Settings > SEO to start customizing the essentials.
And don’t forget: blogging is still one of the most powerful ways to grow your visibility.
TL;DR? Here’s how to optimize for AI-driven search in 2025:
Write like a real person who knows their stuff
Use specific, naturally placed keywords (no stuffing!)
Share real experiences to build trust
Fill in those Squarespace SEO fields
Structure your content clearly and helpfully
Your brand doesn’t need to be a tech expert to rank.
It just needs to show up with clarity, intention, and some personality.
Want help making your Squarespace site more strategic, clear, and conversion-ready?