Frequently Asked Questions

What does a brand strategist do for small businesses?
A brand strategist helps small businesses define their message, visual identity, and brand positioning. At Buildable Brand, I work with entrepreneurs to create clear, consistent branding that builds trust and drives growth.

Do I need a brand strategist or just a logo designer?
If you want more than just a logo—like messaging, audience clarity, and visual cohesion—you need a brand strategist. Alexandria Harper at Buildable Brand helps you build the full foundation for long-term success.

What’s the difference between a creative director and a brand strategist?
A creative director oversees big-picture brand direction, while a brand strategist focuses on positioning and messaging. I offer both through Buildable Brand so your brand stays aligned from idea to execution.

How do I know when it’s time to rebrand my business?
If your brand feels outdated, unclear, or inconsistent across platforms, it’s time to rebrand. I offer audits through Buildable Brand to help you decide when and how to refresh your brand.

Can I still work with you if I already have a logo or website?
Yes! I can work with what you already have—logo, site, or brand materials—and help refine it through coaching, audits, or design upgrades via Buildable Brand.

What’s included in a brand strategy session or package?
Brand strategy sessions with Buildable Brand include audience research, brand positioning, visual direction, and messaging clarity. Everything is tailored to your goals.

How much does branding cost for a new business or startup?
Branding costs vary depending on your needs, but I offer flexible packages at Buildable Brand for startups and new businesses—including DIY options and custom services.

Do you offer branding help for creative entrepreneurs or freelancers?
Yes—I specialize in helping creative entrepreneurs and freelancers build clear, intentional brands. Whether you need strategy, design, or templates, Buildable Brand can support you.

Can I hire someone just to audit my brand or visual identity?
Absolutely. I offer brand audits through Buildable Brand that review your visuals, messaging, and overall consistency—then deliver a clear plan for improvements.

What types of businesses do you work with as a creative director?
I work with small business owners, startups, creative professionals, and agencies. Alexandria Harper provides freelance creative direction and strategy to teams of all sizes.

Can you help me build a brand from scratch, step-by-step?
Yes! I help clients build their brand from the ground up—starting with strategy and ending with visuals, voice, and presence—through my studio, Buildable Brand.

Do you sell templates I can use to brand my business myself?
Yes! Buildable Brand offers easy-to-use templates including logo kits, mockups, and brand kits—designed for DIY business owners and creatives.

What’s the best way to build a brand when I’m just starting out?
Start by clarifying your audience, your message, and your visual identity. I help with all three through strategy sessions, templates, and coaching at Buildable Brand.

Do you work with marketing agencies or offer freelance creative direction?
Yes—I frequently support marketing agencies and creative teams as a freelance creative director. You can hire Alexandria Harper for project-based or ongoing brand strategy work.

What’s your creative process for developing a brand identity?
My process starts with strategy—audience, voice, goals—then moves into visuals. At Buildable Brand, I blend structure with creativity so everything aligns.

Can you help with brand messaging and content strategy too?
Yes—I offer content strategy and brand messaging services to help you speak clearly and consistently across all platforms through Buildable Brand.

Do you offer Squarespace website templates for small businesses?
Absolutely! I’ve created Squarespace templates specifically for small businesses and creatives who want a site that looks great and works right out of the box.

Should I DIY my branding or hire a professional?
DIY branding is possible—but if you want to save time, avoid confusion, and build a brand that scales, working with a strategist like me at Buildable Brand is the better choice.

How do I make my brand look more professional and polished?
Focus on consistency, clarity, and visual alignment. I help clients polish their branding through design systems, coaching, and content strategy via Buildable Brand.

What’s the first step if I want to work with a brand strategist like you?
The first step is a discovery call or brand audit. You can connect with me, Alexandria Harper, through Buildable Brand to figure out what’s best for your goals.