BRANDING FOUNDATON

Shekila Rolle

A fiery, down-to-earth coach helping people get unstuck, move through grief, and take bold steps toward their goals—with a brand as dynamic as her personality.

Helping a Life Coach Find Her Brand Voice

What They Needed

Shekila came to us with big ideas and powerful energy, but no clear brand direction. She had pivoted her business multiple times and needed more than just a rebrand—she needed coaching, clarity, and a foundation that matched her new purpose and audience. From her voice to her visuals, everything needed to align so she could show up confidently, connect deeply, and scale her impact.

What We Did

We started with one-on-one coaching to help Shekila clarify her messaging, audience, and service structure. From there, we guided her through a brand workshop and training that laid the foundation for everything to follow. As her direction became clearer, we developed a bold visual identity, designed her book cover, built a full Squarespace website, and crafted all her copy to reflect her unique voice.

To bring the brand to life, we also led a custom brand shoot—including headshots and styled photos—and designed a suite of marketing assets, social media templates, and branded products. Every step was collaborative, with a focus on giving Shekila the tools and confidence to own her brand.

What They Gained

Shekila walked away with more than a visual brand—she gained clarity, confidence, and a full toolkit to show up consistently and connect with the people who need her most. Her new identity reflects who she truly is and where she’s headed, allowing her to launch with focus, speak with authority, and expand her reach without second-guessing her brand.

Kind Words from Shekila

Allie is truly one of the best people I’ve ever met when it comes to bringing a vision to life—even when you’re not exactly sure what that vision is - Like me. She’s intentional, creative, and brings a kind of energy that’s rare. She’s intentional in everything she does, and her vitality and creativity are unmatched. It’s something you have to experience to fully understand. I’m beyond grateful for her and without a doubt, I’ll be working with BuildableBrand again in the future. 💛